How to market your rental property
Finding the right tenants should be a key part of your business plan
Whether you’re letting out one or two properties or managing a buy to let portfolio, you’ll need to plan how to market and advertise your rental property to find and keep the best tenants.
Finding the right tenants should be a key part of your business plan. Creating a business plan might seem like a daunting task, but it doesn’t have to be – you can download our handy business plan template here.
In our first article in our ‘landlord lifecycle’ series, The ultimate guide to buy to let property investment,
we saw that to succeed as a landlord you need to invest in good quality property in an area with strong rental yields and sustainable tenant demand.
When it comes to rental property marketing and attracting the best tenants, you need to be thinking about how to meet that tenant demand and reach your ideal tenants. Who are they? How does your rental property meet their needs? Where will you find them?
And how will you keep them? The answers to these questions will depend on your rental strategy, which in turn will inform your marketing strategy and help you decide where and how to advertise your rental property.
But where should you begin? We’ve identified seven steps to your rental property marketing so that you attract and retain your ideal tenants.
