On getting started in aesthetics: "Understand who you are and what you want from this industry. Having a vision that can grow with you is crucial. It’s about discovering what brings you joy and energy—is it running a successful solo business or owning multiple clinics? Ignore the noise, stay true to yourself, and move confidently in your direction."
On her transition to aesthetics: "What drew me to aesthetics was being able to translate my creative flair, clinical skills, and passion for patient care. I wanted to keep that close connection with my patients while utilising my background in plastics, and it’s been an incredible journey."
Advice for her younger self: "Shake off that imposter syndrome early. Push yourself out of your introverted tendencies and find your tribe—people who support and champion you. And don’t try to do everything yourself. Recognise what you’re good at and get help sooner for the things you’re not."
On patient care: “Patients come expecting clinical competence, but what they don’t expect are the added extras—the smell of the clinic, the thoughtful details like a personalised product or a warm coffee. How they feel when they leave is everything. Invest in the entire patient journey because that’s what builds trust and loyalty.”
On burnout and balance: "I hit burnout a few years ago and learned the hard way that trying to do everything yourself isn’t sustainable. It’s crucial to know your limits, delegate where needed, and take time to recharge. Finding balance and prioritising self-care is non-negotiable."
On the future of aesthetics: "I’m excited about the natural, less-is-more approach making a comeback and the growth of regenerative aesthetics. But I’m also hopeful for the overdue regulation in our industry—something I’m passionate about contributing to as part of the JCCP."
On finding her USP (Unique Selling Proposition): "For me, it was about maintaining a calm, tranquil space off the high street where patients feel safe and valued. It’s about creating a tailored, trust driven journey that keeps patients coming back for decades. Staying true to your vision and blocking out the noise is key."
