Maintain your nursing registration
Before entering the aesthetics field, make sure your registration with the Nursing and Midwifery Council (NMC) is active. The BAMAN recommends that nurses have at least three years of general nursing experience before transitioning into aesthetics to build a solid clinical foundation.
Invest in accredited training
Proper training is essential for a successful career in aesthetics. "Finding the right training can feel overwhelming”, says Julie Scott. “Prioritise accredited providers offering hands on experience with live models. Take your time to master each skill—rushing can lead to frustration."
Look for training courses that are CPD-certified, offer practical sessions with live models, and align with Health Education England (HEE) guidelines. Completing a V300 prescribing course is also recommended for nurses who want to prescribe treatments like botulinum toxin independently. BAMAN offers some great advice on training for nurses that you can read here. You can also read our guide to training and CPD in aesthetics here.
Research the market
Understanding your target audience and competitors is key to establishing a successful practice. Identify gaps in the market, such as niche treatments or underserved locations, and tailor your offerings to meet client needs. Building a strong understanding of your ideal clients will inform your marketing and service delivery strategies.
Develop a business plan
Whether you’re planning to work independently as a mobile practitioner, start your own clinic or partner with a clinic, having a clear business plan is crucial. This plan should outline your goals, financial projections, marketing strategies, and operational plans. Keep in mind that your business plan is a living document and may need to evolve as your practice grows.
Build an online presence
In the aesthetics industry, your online presence is often the first impression clients have of your practice. Create a professional website showcasing your services, qualifications, and client testimonials. Social media platforms like Instagram are also valuable for sharing before and after photos, engaging with potential clients, and building your reputation.
Secure medical indemnity insurance
As an aesthetic nurse, medical indemnity insurance is essential to protect yourself and your clients. Hamilton Fraser, a leading provider of cosmetic insurance, offers policies tailored to aesthetic practitioners. Coverage includes malpractice claims, public liability, and more, making sure that you’re fully protected as you start your journey.
Network and seek mentorship
Connecting with industry professionals can provide invaluable support and insight. Attend events like Hamilton Fraser’s Aesthetics Business Conference, join professional organisations such as the BAMAN, and seek mentorship from experienced aesthetic nurses to expand your network and knowledge.
Focus on patient experience and build a loyal client base
Patient satisfaction is the cornerstone of a thriving practice. Nurses should prioritise creating a positive experience for clients by focusing on the following key areas: