Expert insights for doctors entering aesthetics
Here are some key tips from experts for doctors wanting to get started in aesthetics
Transitioning to a career in aesthetic medicine is an exciting journey but requires commitment, resilience, and strategic planning. Here are some key pieces of advice from some of our industry experts who spoke at this year’s Aesthetics Business Conference to guide you on your path:
Resilience and boundaries:
"When starting out in aesthetics, two things are paramount: resilience and boundaries. You’ve got to be resilient—this is not an easy journey. Think of it like running a marathon; it requires hard work, dedication, and persistence. There’s no room for a soft approach—you’ve got to push through challenges and figure things out as they come. “Equally important are boundaries. Define them clearly—no grey areas. Whether it’s work-life balance or professional expectations, stick to these boundaries without compromise. Blurring the lines makes you vulnerable to being taken advantage of or becoming unproductive. Once established, these habits will come naturally and will help you protect your time and focus.” - Dr Priyanka Chadha, Acquisition Aesthetics
Commitment and accountability
"Running a business in aesthetics requires significant personal sacrifice, and it’s important to assess whether this path is the right fit for you. Healthcare professionals have many options, from staying in the NHS to joining private practices, becoming self employed, or even opening their own clinic. Choose the model that best aligns with your goals and lifestyle. “Accountability is critical, especially if you take on financial and operational responsibilities, such as managing a premises or staff. I oversee every aspect of my clinics—from marketing to medical operations—because I treat them like my baby. Quality assurance is non-negotiable; you’re only as good as your worst outcome. This focus on delivering exceptional service is essential for long term success, but be prepared for the hard work and multi-tasking it requires." - Dr Leah Totton, Dr Leah Clinics
Commit to excellence
"Aesthetic medicine is incredibly rewarding, but it’s important to commit fully and treat it as a serious career. When I started over a decade ago, it was possible to practise aesthetics part time while maintaining another medical specialty. However, the market has evolved. Today, successful practitioners are those who dedicate themselves to becoming true specialists. “To thrive in this competitive industry, invest in thorough education and continuous development. Attend industry events like Hamilton Fraser’s Aesthetics Business Conference to gain a well rounded understanding of what it means to practise aesthetics. The effort you put in will pay off—every professional I know who has transitioned into aesthetics has found it rewarding, with no regrets.” - Dr Emily Mehta, Harley Academy
Actionable takeaways
Build resilience: Approach challenges with a problem-solving mindset and remain determined in your efforts.
Set clear boundaries: Protect your time and avoid overextending yourself, to maximise sustainable growth.
Be accountable: Understand that you’re responsible not only for treatments but also for the overall business success.
Prioritise quality assurance: Focus on delivering exceptional outcomes, as your reputation depends on it.
Invest in education: Attend accredited training programmes and industry events to build your expertise and network.
