Hamilton Fraser’s step-by-step guide to getting started in aesthetics for doctors
A step-by-step guide to starting a successful career in aesthetics for doctors
If you’re ready to start your journey in aesthetics, follow these steps to make sure you have a solid foundation:
Keep your medical registration active For doctors, maintaining a valid registration with the General Medical Council (GMC) is essential. Not only does this provide legal standing to practise medicine, but it also makes you eligible for medical malpractice insurance, which is a must-have in aesthetics. Additionally, some aesthetic organisations, like the British College of Aesthetic Medicine (BCAM), offer memberships that connect practitioners with resources, support networks, and additional credibility.
2. Conduct market research Understanding your market is key to establishing a successful practice. Start by identifying the demand for aesthetic services in your area, researching competitors, and pinpointing gaps in the market that you could fill.
3. Complete recognised aesthetic training Training is crucial in aesthetics, as treatments like botulinum toxin injections and dermal fillers require skill and precision. Look for training programmes that are accredited by reputable bodies and provide both theoretical knowledge and hands-on practice. For more information read our guide to training and CPD.
4Develop a detailed business plan A business plan serves as a roadmap for your aesthetic practice. This document should include an executive summary, business overview, marketing strategy, financial projections, and operational plans. A well structured business plan is also crucial for securing funding if you need financial support to start your practice.
5. Decide on your working model There are various working models to consider in aesthetics. Evaluate each option and decide which one aligns best with your lifestyle, financial goals, and risk tolerance:
Mobile practitioner: Working as a mobile practitioner provides flexibility and low overhead costs, as you won’t need a dedicated clinic space. However, you’ll need to be responsible for sourcing clients and may face limitations on where treatments can be safely administered.
Partner with a complementary business: Establishing a partnership with an existing business, such as a dental practice or spa, can help you access a ready made client base and shared facilities. This model offers a balance of independence and support with minimal setup costs.
Open a clinic: If you own or rent a medical space, running a clinic allows for a more formal setup and potentially higher treatment prices. However, this model requires a larger initial investment and involves managing overhead costs.
Work in an established clinic: Joining an established clinic can provide immediate access to clients, equipment, and a supportive team environment. Clinics typically handle marketing and client bookings, with practitioners receiving a share of the revenue.
6. Establish an online presence and market your services In aesthetics, having a strong online presence is vital for attracting and retaining clients. Consider these essential marketing steps:
Create a professional website: Your website is the digital face of your practice. Include service details, testimonials, a photo gallery, and a blog or resources page with informative content that establishes your expertise.
Engage on social media: Platforms like Instagram and Facebook are ideal for showcasing your work. Share before and after photos, client testimonials, and educational content. Joining aesthetic groups and interacting with other practitioners can also expand your network.
Content marketing: Develop blog posts, videos, or social media content that addresses common client questions and concerns. Content marketing can build trust, demonstrate your knowledge, and improve your website’s search engine visibility.
7. Secure medical malpractice insurance Medical malpractice insurance is a critical safeguard in the aesthetic industry, assisting you with legal claims in the event of a treatment related issue. Hamilton Fraser offers comprehensive medical malpractice coverage specifically tailored for aesthetic doctors.
8. Source reliable and high quality products Quality products are essential to patient safety and your professional reputation. When sourcing injectables, skincare products, and equipment, avoid “grey market” suppliers that may offer counterfeit or substandard products.
9. Focus on patient experience and build a loyal client baseIn aesthetics, patient satisfaction is the foundation of a successful practice. Prioritise the following aspects to give patients a positive experience:
Set realistic expectations: Be transparent with clients about potential results and any limitations of the treatments. Managing expectations upfront is crucial for client satisfaction.
Build rapport: Take time to understand each client’s needs and establish a genuine connection. Satisfied clients are more likely to return and refer others to your practice.
Invest in follow-up care: Providing aftercare instructions and follow up appointments helps maintain positive outcomes and strengthens client trust.
10. Continue learning and growing your practice The aesthetic industry is constantly evolving, with new treatments, technologies, and trends emerging regularly. Stay competitive by investing in ongoing education and networking.
Consider advanced training, attending conferences, or joining professional bodies such as BCAM and BAHRS, both of which provide invaluable resources and support for aesthetic doctors
