Key challenges in the aesthetic industry
Challenges faced in aesthetic medicine, from regulation to professional adjustment.
While there are significant advantages, the shift to aesthetic medicine is not without challenges. Understanding these early on can help you prepare effectively:
Loss of professional identity: Moving from traditional medicine to aesthetics may create a sense of disconnection from the healthcare goals that initially motivated your career. Aesthetic medicine is client driven, focusing on appearance and patient satisfaction rather than health outcomes, which may require a shift in perspective.
The RSM has recently recognised aesthetic medicine as a specialty, giving it more professional credibility. The new Section for Aesthetic Medicine and Surgery will be a scientific medical, surgical and dental forum with the aim of promoting best practices in the speciality based on up to date research to improve outcomes for patients.
Lack of business knowledge: Running an aesthetic practice requires more than clinical skills; it involves knowledge in marketing (including social media), finance, and customer service. Many medical professionals may find this challenging, especially when first starting out. Learning business basics or hiring experts can help ease the transition.
Isolation: Doctors coming from a team oriented NHS environment may find independent work isolating. In aesthetics, practitioners often work alone or in small teams, requiring self motivation and a proactive approach to networking.
Risk of negative feedback: In aesthetics, your work is subject to public scrutiny, with clients leaving reviews that influence your reputation. Managing online feedback, maintaining high customer service standards, and handling criticism constructively are essential skills for success.
Keeping up with industry standards: The aesthetic sector is evolving rapidly, with new treatments, techniques, and regulatory requirements. Staying competitive means committing to ongoing training and adhering to best practices set by governing bodies.
Lack of regulation: One of the significant challenges in the aesthetic industry is the lack of comprehensive regulation, which has led to concerns over patient safety and the quality of services provided. This regulatory gap has allowed individuals with minimal training to perform complex procedures, increasing the risk of adverse outcomes for patients.
That’s why Hamilton Fraser has partnered with the Joint Council for Cosmetic Procedures (JCCP), working closely with government and national bodies to seek greater regulation on non-surgical aesthetic treatments and hair restoration surgery in the UK.
Running the business side of a clinic
Staying up to date with treatments and compliance
Navigating a loosely regulated industry
Keeping up with industry standards:
