Step-by-step guide to starting your aesthetic practice
If you’re ready to start your journey in aesthetics, follow these steps to make sure you have a solid foundation
Active GDC registration is essential for practising both dentistry and aesthetics. Organisations like the British Association of Cosmetic Dental Professions (BACDP), offer memberships that connect practitioners with resources, support networks, and additional credibility. You can find out about BACDP's annual membership here.
The British Association of Cosmetic Dental Professionals (BACDP) supports dentists working in aesthetics with access to CPD opportunities, peer networking, and a platform to help raise standards across the industry.
Join today and connect with like-minded professionals, grow your skills, and play a part in shaping the future of aesthetic dentistry.
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If you choose to offer Botox or other non-surgical cosmetic procedures the GDC expects the same high standards of you, whatever the type of treatment you are carrying out. In particular, you will need to ensure that you only work within your knowledge and professional competence, adhere to the Council’s standards at all times, and be prepared to back up the decisions you make.You need to also ensure that you have appropriate indemnity cover. Careful thought also needs to be given to maintaining professional standards in relation to advertising these services.”
The GDC requires that dentists offering such services stay up-to-date with training and maintain appropriate insurance, so make sure you also obtain medical indemnity insurance tailored to aesthetic treatments. Hamilton Fraser offers comprehensive medical malpractice coverage specifically tailored for dentists.
Look for training programmes that are accredited by reputable bodies and provide both theoretical knowledge and hands-on practice. For more information, read our guide to training and CPD.
1. Start with a Foundation Course in botulinum toxin and dermal fillers to gain essential skills
2. Consider a Level 7 Diploma in Aesthetic Medicine for advanced expertise and compliance with industry standards
Add services to your existing dental practice: Has the advantage of an existing database and clinical set-up. Facial aesthetics services often sit well alongside dentistry
Become a mobile practitioner: Low overheads but limited access to suitable facilities
Partnership with clinics: Collaborate with dental or beauty clinics for shared spaces and clients
Start your own clinic: If you don’t have an existing dental practice, you might consider starting your own aesthetics clinic. This gives you greater control and higher revenue potential, though it requires more risk and investment
Join an established clinic: Benefit from a ready-made client base but with revenue sharing
To build a successful practice, it is essential to analyse your market thoroughly. Begin by assessing the local demand for aesthetic services, studying your competitors, and identifying any unmet needs or opportunities that you can address.
A professional website and social media profiles showcasing your expertise are essential
Use before and after photos, educational posts, and patient testimonials to engage potential clients
Patient satisfaction is the cornerstone of a thriving practice. Here are some of the key ways you can help provide a positive experience for your patients:
Set realistic expectations and provide thorough consultations. Be upfront and transparent during consultations about the potential outcomes and any limitations of the treatments. Clear communication helps manage expectations and fosters trust
Build strong connections and take the time to understand each patient’s individual needs and goals, creating a genuine rapport. Happy and engaged clients are more likely to return and recommend your practice to others
Prioritise follow-up care by providing detailed aftercare instructions and schedule follow-up appointments to monitor progress, maintain excellent results, and reinforce trust and loyalty
You can read our article on how to make sure patients leave happy here.
Avoid “grey market” suppliers and prioritise patient safety by doing due diligence on any injectables products or aesthetic devices/equipment.
A business plan acts as a strategic guide for your aesthetic practice. It should outline an executive summary, a business overview, your marketing approach, financial forecasts, and operational strategies. Crafting a comprehensive and organised business plan is essential, especially if you require financial backing to launch your practice.
Yes, it seems like a great opportunity for growth
No, I prefer to focus on traditional dental care
