Why should dentists offer aesthetic treatments?
Dentists have transferable skills that make them well-placed to offer aesthetic treatments
Here are a few of the advantages of having a dental background if you want to start offering aesthetic treatments.
Anatomical expertise: Dentists already possess an in-depth understanding of the face's anatomy, especially around the mouth and jaw – essential knowledge for aesthetic procedures
Precision: Handling small, intricate tools and needles is a part of dental work, making procedures like fillers a natural progression
Patient management: Dentists are experienced in helping anxious patients feel at ease – an invaluable skill when providing aesthetics
Many dentists choose to add aesthetic treatments to their dental practice. The advantages of this are:
It allows you to diversify your servicesAdding facial aesthetics enhances the range of treatments you offer, attracting new clients while retaining existing ones by meeting their evolving needs.
You can boost your income potentialWith the facial aesthetics market valued at £3.6 billion in the UK, non-surgical treatments like botulinum toxin injections and dermal fillers dominate, providing opportunities to scale your income.
Holistic patient careAesthetic treatments align with a multidisciplinary approach to health and wellness, extending your role as a practitioner who cares about patients' overall confidence and satisfaction.
GET A QUOTE
While there are significant advantages, the shift to aesthetic medicine is not without challenges. Understanding these early on can help you prepare effectively:
Regulation
The aesthetics industry is under regulated compared to dentistry. Make sure you choose accredited training and follow GDC guidance to maintain professionalism
You can read the GDC’s response to the consultation on the licensing for non-surgical procedures here
Business knowledge
Running an aesthetics business requires skills in marketing, finance, and patient retention– areas dentists may need to upskill in.
However, many dentists have the advantage of already working in the private sector rather than making the leap from the NHS into private practice as many medical colleagues from medicine do
Managing expectations
Communicate clearly with patients about what is achievable to avoid dissatisfaction or negative reviews
Deliver exceptional outcomes to build trust and encourage word-of-mouth referrals
Ongoing learning
The industry evolves rapidly. Commit to continuing professional development (CPD) to stay competitive and compliant with GDC regulations
Keeping up with industry standards
The aesthetic sector is evolving rapidly, with new treatments, techniques, and regulatory requirements.
Staying competitive means committing to ongoing training and adhering to best practices set by governing bodies
Yes, it adds value to their practice
No, they should focus solely on dental care
